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Jr. Digital Advertising Specialist (Google Ads, Paid Social, OTT & Analytics)

PLEASE NOTE: This is NOT a remote/WFH position. And if you are an agency, please do not reach out with a solicitation. This is a full-time, in-person position, supporting local businesses in our community. Please provide a cover letter. We want to know your story and why you're interested in us. It matters.

JOB SUMMARY:

Responsible for digital paid advertising research, distribution, optimization and reporting via:

Google Ad Campaigns (DemandGen, PMax, Shopping, Search, YouTube, Display, etc.)
Social Media Ad Campaigns (Instagram, Facebook, TikTok, etc.)
Streaming Media Ad Campaigns (OTT Video, Audio, OOH, etc.).
Campaign Reporting & Tracking (Native platforms, eCommerce, GA4, GTM, Looker Studio, etc.).

The ideal candidate is familiar with utilizing these tools for small businesses to properly place and track the performance of ads, and the customer behavior that results. The expectation is you have experience through coursework, internships, and/or previous employment with a base of foundational knowledge we can build on together. This can include connecting ad platforms to performance tracking tools, understanding the data and terminology, the ability to provide analysis, and the ability to communicate your recommendations to the owner and our small business. This is a very active, trusted, hands-on position where attention to detail, trust, and accountability are vital.

This position is NOT responsible for organic social media management, social content, social posting, or reputation management. You will not be doing graphic design, or shooting photos, or editing videos. At most, you’ll suggest headlines, descriptions and ad changes based on your research and analysis of results.

SALARY & BENEFITS:

Starting range of $45,000 - $55,000 annually based on skills, competencies, demonstrated experience & qualifications.
Hours are in office Monday-Friday, 8a-4pm with occasional evening or weekend commitments in support of client events and programs.
Health Insurance benefits include an optional HRA (Health Reimbursement Agreement) after 30 days
Paid Vacation & Sick Days
Paid Parking

QUALIFICATIONS, EXPERIENCE & REQUIREMENTS:

This is not a remote position. Residency in the Bloomington-Normal area is required.
Google Ads Certifications strongly preferred. Candidates with demonstrable expertise working in Google Ads platforms may still be considered even if certifications are incomplete. (But you'll be expected to complete your certifications immediately).
Experience working in digital advertising for businesses is strongly preferred. Campaigns are already up-and-running, and we'd prefer to have someone who can step-in with a level of familiarity we can build upon.
Personal familiarity with platforms like YouTube, Instagram, TikTok, and streaming services would be helpful to better understand user behavior.
Other degrees, licenses, or certifications. Competency and character matter most, but a formal background in marketing, communications, or related fields would be a plus.
We're an intensely local company looking for reliable longevity from this position, so we welcome candidates who plan to put down roots and make the Bloomington-Normal area their home.
Passion for local businesses and a familiarity with JoshuaOneNine clients will make you highly competitive.

TO APPLY:

If you are unable to add attachments when applying, please email the required materials below to careers@joshuaonenine.media

Personalized, custom cover letter explaining why you'd be the right fit for our company in addition to being right for this role. Do not send us the stock cover letter template you send everyone else. And do not load this job posting into ChatGPT (or other AI) and ask it to generate a cover letter. During your interview, you will be directly asked whether you used AI to write (or help you write) your Cover Letter, and the answer is expected to be no. Write something that demonstrates you have fully read this job posting and researched our company and our Clients.
Resume with references.
(Optional) Reports or samples that help demonstrate your ad placement & analysis work. Can include college coursework.
Estimated start date, if offered the position. We understand what it means to finish well at your current employer and provide them enough time to rehire.

INTERVIEW TIMELINE:

Interviews will start as soon as qualified candidates apply and will continue until the right candidate is found. This is a newly created position; you’re not replacing anyone. Offers will only be extended to candidates who seem like great fits for the role, our company, and our culture.

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MORE JOB DETAILS BELOW
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JOB DESCRIPTION:

As a Jr. Digital Advertising Specialist, you’ll work closely with other team members while reporting directly to the Owner. You’ll be responsible for digital advertising content distribution and optimization primarily related to Google Ads, social media ad platforms, and streaming video/OTT, plus additional new and emerging digital platforms. In addition to the placement and scheduling of digital ads, you are also responsible for targeting research, optimizing placements, ensuring proper tagging connections and tracking, and analyzing ad performance. You need to know how to connect all the meaningful data points and evaluate what's working and why. Basically, whatever the creative team creates, you make sure people see it, hear it, and take action. You identify, target & reach our clients' next customers.

Create & Manage Paid Google Ad Campaigns | Search, Video, Display, Shopping, PMax, etc.
Create & Manage Paid Social Media Ad Campaigns | Instagram, Facebook, TikTok, etc.
Create & Manage Paid Streaming Media Ad Campaigns | OTT/CTV Video, Audio, OOH, etc.
Connect, Track & Analyze Everything | GA4, GTM, Looker, other ad performance automations, etc.

SKILLS & COMPETENCIES:

You will be expected to quickly build on your previous coursework and experience to support ad campaign research, placement, optimization and reporting across the following Ad Platforms:

Google Ads.This includes Google Ad Products & features such as AI driven campaigns, Search, Display, Video (YouTube), Retargeting, and Shopping.
Social Media Ads. Including Business Manager and Ad Manager accounts and features associated with Meta (Facebook, Instagram, Threads), TikTok, Pinterest, LinkedIn, Snapchat, TwitterX
Streaming TV/OTT, Streaming Audio, OOH. You will create campaigns on self-serve streaming audio platforms such as AudioGo (Pandora) and Spotify; on streaming video and programmatic display campaigns using platforms such as Vibe, MNTN and Hulu; and on OOH platforms such as Blip.

Across all of these platforms and ad types you will be expected to:

Conduct Custom, non-AI Client Research. You won’t be able to rely on ChatGPT for this. You'll provide recommendations to current and potential clients, as well as gather information needed to properly set up campaigns. This can include budgeting, bid strategies, ad objectives, keywords, previous campaign performance, client competitor information, customer demographic, geographic and behavioral targeting.
Stay up to date on new features and options within each platform. They can change frequently so this includes attending webinars, consuming articles and media, and watching tutorials to understand new opportunities, optimize campaigns and seek resolution on any outstanding issues. Presenting what you learn to the broader team is expected so we can all improve for the benefit of our clients.
Create Proper Campaign Structures. The Campaign/Ad Set/Ad level structure can’t be a mess. You’ll name these appropriately, and structure them to best achieve client objectives within their budgets, so we’re not competing with ourselves or getting buried in learning mode.
Connect Everything. You will properly connect, tag, and link relevant website and e-commerce platforms to track the performance of campaigns. For example, if a customer sees a Client ad on Instagram, taps it, goes to the website, and taps a ‘Book an Appt’ button that takes them to Calendly where they book an appointment with our Client, you need to know how and show how that came from Instagram.
Promptly Resolve Issues. Because you’re actively managing your campaigns, you’ll see alerts and
notifications as soon as they appear, and you’ll promptly identify and resolve issues within Client campaigns, including any potential policy violations or appeals.
Contact with Reps & Clients. You will be one point of contact for digital platform reps. Our Agency periodically takes video calls and emails with representatives from Google, Meta, TikTok, and other platforms. And occasionally, a Client will want a copy of a receipt from a Meta campaign (for example). You will handle these. Additionally, you will be involved with creating and sending Monthly Touchbase reports to Clients, keeping them looped-into the performance of their campaigns and how we’re actively managing them toward success.
Confidentiality, Trust & Attention to Detail. You will have access to multiple credit cards and paid ad
accounts. Your ability to keep this information safe, confidential, and functional is the highest priority. You need to have smarts and integrity while being organized, careful, and disciplined to double check before going live and to not get phished by scam emails.

CRITICAL CHARACTERISTICS:

Attention to Detail. You are the last line of defense before anything goes public that uses actual Client dollars. If you notice the copywriter made a typo as you’re entering the Primary Text at the Ad Level, ask about it and/or fix it. If you notice a video is the wrong length or aspect ratio, or has important text covered-up by platform danger zones, bring it up.
Confidentiality & Trust. You will have access to multiple credit cards and paid ad accounts. Your ability to keep this information safe, confidential, and functional is the highest priority. You need to have smarts and integrity while being organized, careful, and disciplined to double check before going live.
Patience. You are the last stop in the workflow before paid ads go live. This means that if the copywriter, content producer, or approval process ever falls behind in its deadlines, you’ll fall behind too (through no fault of your own). But the campaign will still need to go live on the quickest timetable, so you may have to execute late or short-notice action once the work gets to your desk. Honestly, this happens rarely, but patience and understanding are still key.

WORK ENVIRONMENT:

JoshuaOneNine believes our clients are worth a new creation, and we're shaping a community where businesses feel local, but never small. We're a relational marketing agency that creates and distributes strong & courageous content for local brands. Internally, our Christian culture openly and unashamedly embraces Bible study and prayer. We value integrity alongside ability, and character alongside competency. In addition to putting in a productive day's work, our small company offers a platform to reflect gospel-centered values into the lives of co-workers, clients, and the community through our conduct and contributions. We want to be at the cross-section of marketing and ministry as we flex our creativity in a faith-based environment.

JoshuaOneNine is on the top floor of the Illinois House Building in Downtown Bloomington, in a recently renovated Office featuring a recording studio, lots of space, and great views. It's a unique spot. You'll be expected to work from the company's headquarters in Downtown Bloomington with the rest of the team, where we regularly interact with clients and their staff. Our clients are outstanding, and you may find yourself occasionally taste-testing new menu items and beer, trying on jewelry, attending an awards gala, flying at 10,000 feet, and more.

We are an openly Christian company that has 9 minutes of team-building Bible Study every Wednesday morning, and the ideal candidate will be curious and excited to participate. We're looking to build a culture of new creations with Christ at the center. If that excites you, be strong, be courageous, and take the next step forward!

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